This mood is all about the power of reinvention and about great fashion style icons and their relevance to fashion today, whether it be artist/creators like Schiaparelli or groundbreaking designers like Poiret. We are already seeing how high fashion is being brought to the masses with the recent movie release of ‘Coco before Chanel’ and ‘The September Issue.’ Couple that with the recent launch of Edition, masterpieces recreated from the original Balenciaga archive and the relaunch of iconic jewellery line Verdura, originally immortalised by Coco Chanel herself. And that’s before we draw attention to renewed interest in heritage brands like Burberry and Aquascutum who have repositioned themselves for a younger fashion savvy market. It’s all an inherent trend born of the mood for story dressing, where garments that conjure up emotions and memory mean far more than wearing the latest hot label.
COLOUR | A playful palette that mirrors the many facets of the trend from the optimism of paintbox brights to quietly luxurious greys, which are a key level of colour for outerwear, and particularly fur for next season.
BUZZ WORDS
Iconic
Surrealist
Archival
Vintage
Idiosyncratic