The mood has an innate sense of theatricality, personified by current stars of the music scene like Lady Gaga who has morphed into a self-promoting superstar celebrated in glossy editorial as well as by established designers like Giorgio Armani.

Elizabethan costume is a source of inspiration - think doublet-style silhouettes and face-framing collars mirroring Elizabethan ruffs of the era.

Intricate craftsmanship is mirrored in these beautiful jewellery pieces by Fenton, who looks to antiquities for inspiration, combining hard and soft, burnished, matte and glittering shine together in sublime perfection.

Intricately constructed cameos and modern day silhouette imagery convey a feeling of feminine strength inherent to the mood.

History is peppered with strong women, from the Joan d'Arc of our earlier Braveheart mood, to Mary Queen of Scots and Elizabeth I, who fought and won brave and bloody battles.

Hard and soft fabric combinations summon up the multi-faceted strong woman of the Heirloom trend, she is a warrior and yet feminine. Think chainmail butted against plush shearling or sculpted pleats creating a linear contrast to the strokability of fur.