Overview
Autumn/Winter 2010-11 sees the hard edges of recession start to erode and we can expect to see a new sense of optimism starting to creep in. Rather than any dynamic switch of direction, we see current trends strengthen and grow, taking on clearly defined identities as they morph from something almost amoeba-like into strong and powerful looks. There is a sense of renewal and reinvention in our new moods for the season ahead, harnessing the power of nature and the influence of great fashion icons with evocative memories of the past, viewed as though through the nostalgic mists of time. It’s all about moving forward while retaining a sense of heritage and acknowledging the trends and ideologies that have shaped fashion as we know it today. It is a time for evolution not revolution, for putting the building blocks into place thus enabling us to climb out of recession into the brave new face of the future.
